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Abstract

A Top Copywriter's EXPLOSIVE Confessions...

MYTHS, LIES AND
WEB PAGE SALES LETTERS

The Copywriting Secrets Professional Copywriters Don't Want You to Know
About...

"One of the best manuals around"

- Dr Joe Vitale
Best selling author and copywriter

The first thing your visitor judges on your site and how to
manipulate it to increase readership. (Hint, it's not the headline).

- See page 125

8 direct response offers that have proven to lift website
conversions through the roof.

- See page 84

28 Unique Selling Propositions that can help you dominate any
market?

- See page 30

7 simple ways to attract your prospect's eye-path to the
important parts of your sales presentation!

- See page 158

And much more...

... If you are serious about selling online, then you simply can't miss
this important information below.

From The Desk of Lenny Eng

Perth, Australia

RE: Copywriters Secrets To Creating Profitable Web Page Sales Letters

Dear Friend,

If you've ever tried writing a web page sales letter, you'll know how
frustratingly difficult it can be.

But I'm here to tell you that it doesn't have to be like that!

I've written enormously profitable webpage sales letters for the
Internet for some of the biggest and most successful clients going
around.

(For example, a client of mine recently made over $36,000 from a
promotion to small list of 1,600 prospects, all from my work!)

But as successful as I've been, I am the first to admit that I haven't
always found it this easy.

Like you, I used to struggle writing copy! And mysteries of what to
say, how to say it and more really haunted me...

I used to sit down at my computer and pull my hair out for hours. In
fact, I was personally responsible some of the weakest and most
pathetic copy ever written.

But that all changed when I worked out -- through exhaustive research
and online testing -- the secrets to creating website copy that
actually works.

Why I Am One Of The Top Copywriters Online Today

During my journey, I've personally invested more than $30,000
and 5 years on my marketing education. I've devoured every copywriting
publication and home study program available for direct mail, print
advertising, consumer behavior, website usability and sales and
marketing.

I've studied thousands of winning controls in both online and offline
environments, and in both lead generation and direct sales. I've
scientifically analyzed how these controls worked and why.

I've used this powerful knowledge to create high conversion websites
for some of the biggest clients in the world. This includes one of the
world's the largest affiliate networking companies, America's biggest
book publicist and even a famous movie director.

Today, clients routinely pay me up to $6,000 for a basic sales letter.
And they consider this fee a bargain because they know their investment
is always returned with interest.

One of my clients recently pulled in over $36,000 in 3 days. This is
remarkable considering the promotion was a hard offer to a small list
of only 1,600 subscribers and the product was a big ticket item. And
several of my clients have enjoyed similar results.

Another client turned student of mine recently sold more than $72,000
worth of product in just one week using the sales letter techniques I
taught him. These are the same techniques I'm about to blow the lid off
below.

I've Learnt Important Lessons and Dispelled Many Myths In My Time

Here are some examples...

Ugly websites hurt response - Forget any crap stories you may have
heard about ugly websites selling big mounts of merchandise. It's all
rubbish. Studies by Stanford University (and my own online testing)
have proved that amateur looking sites make consumers feel nervous and
will hurt your response.

Sure, there have been the odd exception, but you'll find in these cases
the visitors already knew the business (eg. Dan Kennedy) well before
they arrived so trust was never an issue. But the truth is you'll never
gain the trust of a NEW visitor with an ugly, amateurish site that
looks untrustworthy.

Graphic heavy web design doesn't sell - You need a design that
communicates trust, but not one that's so over the top that it kills
your download time and distracts away from your message. Only use
pictures that serve a purpose, such as a product picture so prospects
can visualize your picture or a professional logo to build trust. And
don't listen to your web designer for conversion advice... they know
nothing!

Nothing increases conversions like your offer - John Caples could rise
from the grave to write your copy, but it will pale into significance
against a powerful offer. It's true that words sell more than pictures.
But offers also sell more than copy. If you really want to increase
your conversions, then you need to master the direct response offers.

Time-tested copywriting lore still works online - Long copy sells, but
not for free offers. Long copy needs to be interrupted by headlines,
bullet points, text highlights and Johnson boxes to hold a reader's
attention. Headlines make a huge difference so test them. People buy
with emotions then justify their decisions with logic, so both
arguments increase conversion.

These are just some of the important lessons I've learnt over the
years. And thankfully I've finally found the time to put all this
knowledge (and more) into a single powerful resource.

Introducing...

Confessions of a Website Copywriter

I've put all my tested strategies into a manual I call "Confessions of
a Website Copywriter". This work represents all my own personal
research, experiences and lessons that I have learned on writing
profitable copy for the Internet.

Now you may be wondering why I am revealing these copywriting
strategies. The fact is, I am sick an tired of the same tired old
"secrets" from direct mail being flogged off as stuff for online and
I want to set the record straight. And I see no reason why these
strategies should remain the secret of only a select few.

"Confessions of a Website Copywriter" explains in plain English how to
quickly and easily write your own web page sales letter. And nothing
has been spared to give you the same knowledge and experience as a
Super Copywriter.

You don't have to spend weeks learning tedious facts. As soon as you
read each strategy, you'll be able to implement it straight away on
your website.

You won't be puzzled or about any of these strategies either (not even
for a moment).

In fact, here's what other trusted experts say about it:

Typical Comments From Copywriting and Marketing Experts...

"EXCELLENT!" One of the BEST manuals on how to write web copy around."

Dr. Joe Vitale
#1 Best-Selling Author - "Spiritual Marketing"
mrfire
__________________________________________________________________

Hearkens Back To The Classics Of Caples, Hopkins And Collier!...

Chaching! What was that sound? Another dollar added to our
coffers....thanks to the AMAZING content unleashed by Lenny Eng in his
phenomenal book, Confessions of a Website Copywriter. That sound will
be repeated over and over again until it becomes deafening.

We do not throw our testimonial around often so when Lenny emailed us
asking for a review of his product, we agreed but did not promise
anything. After reviewing this course and literally SUCKING UP THE
CONTENT like a hungry pig let loose on a slop dish we have to give this
product 4 thumbs up (its two of us ya see).

Copywriting is what sells online and offline. Long copy, short copy,
headlines, bullets and benefits - it all plays a role in how much money
you can make. Lenny, you have created the ultimate copywriting
information product - one that hearkens back to the classics of Caples,
Hopkins and Collier. Bravo! If you are a copywriter, or even if you
just play one online, then you absolutely must get your hands on a copy
of this masterpiece created by our friend from down under - Lenny Eng.

Marc & Terry Goldman
Owners of 'The Ultimate Marketer's Resource', Best Selling Authors and
Joint Venture Specialists
goldbarone
__________________________________________________________________

"Could Double Or Triple Sales Overnight"...

"If you've ever wondered what makes websites sell thousands of dollars
worth of product and services, while yours is lucky to make a cent ...
this course will finally reveal WHAT you're doing wrong, and WHY you're
throwing good money after bad. Plus you'll get some tips that could
literally double or triple your sales OVERNIGHT - and that's what makes
it so valuable."

Brett McFall
Australia's "Results Guaranteed" Copywriter Of Over 7,800 Ads & Sales
Letters
adsecretsrevealed
__________________________________________________________________

"Will Save You Countless Hours Finding What Works"...

"A must read for anyone who has been looking for a way to write
effective sales copy. Here is a step by step approach that will save
you countless hours in trying, testing and finding what works. Great
value and highly recommended."

Mal Emery
Australia's Million Dollar Direct Marketer, Author, Business Coach,
Sales & Marketing Seminars & Renowned Speaker
malemery
__________________________________________________________________

"Create Kick Ass Money Making Copy"...

"This is excellent. It's full of great stuff anyone can use to
dramatically use to improve their ability to write kick ass, money
making copy.

Probably the best value for money manual I've seen on website
copywriting since 'Make Your Words Sell'! I'd honestly recommend this
to everyone!"

Alexi Neocleous
Professional Copywriter, Speaker, Business Coach & Creator of The
Kaizen Marketing System!
multiplyyourprofits
__________________________________________________________________

"Better Than MYWS"...

"I've got MYWS!, which I enjoyed, but I discovered far more from
'Confessions of a Website Copywriter'! Like the technique for removing
resistance to your statements.

After reading this, I went over a very effective sales letter with a
hi-liter, and in a couple minutes found 2 statements that needed to be
reworded.

This is especially important in triggering the emotional response that
gets readers involved in the sales argument, but I can show you some
pretty expensive books that make no mention of this.

Not just "copywriting" nuances, but lots of important stuff like how to
position your images on the web page, etc. etc. etc.

This is great stuff, the "pros" all know to do this stuff (as your
examples demonstrate), but it's very hard to find anyone who's been
able to write it all down."

Dan Thies
World Renowned SEO Expert, Author & Moderator at Several Top Search
Engine Forums
seoresearchlabs

Why You Won't Find A Resource Quite Like This Anywhere Else

The strategies described in "Confessions of a Website Copywriter" are
unlike anything you are likely to have read before.

The reason? Most of what is being past around for "online copywriting"
is actually rehashed stuff from direct mail. But you see, there are a
number of differences between the two mediums.

And that's where "Confessions of a Website Copywriter" differs. It
is a resource that tells the strategies what works ONLINE. It
combines both direct response and web marketing into one neat
package.

That's why you've probably never read about these strategies before
and why they are among the best kept secrets that even most
copywriting pros don't fully understand.

Yet each of these super high yielding copywriting strategies can be
reduced to simple recipes that almost anyone can understand. And that's
exactly what I've done.

These strategies have been outlined in such simple steps that virtually
anyone can follow them. I'm not talking about over simplification. I am
talking about everything the average person needs to know to have the
same chance of success as a Super Copywriter.

I Spill My Guts On The Tips, Tricks and Techniques That Creates
Enormously Profitable Website Sales Letters

Here's What You'll Discover Inside!

The quickest and easiest way to creating a sales letter known
to man!
The real reasons people buy -- the secret truth long known by
master salesman, sociologists and 'con-men' finally revealed!
How to transform your opening paragraph into a powerful
psychological sales magnet!
How to push the mental buttons that activate the emotional
buying triggers in your prospect's mind!
A powerful little secret to creating captivating benefit laden
copy in no time flat!
The real insider secrets to making your testimonials sell!
A sneaky but incredibly smart way to get an unlimited number
of news articles and reports to support your claims!
Stealth marketing tactics for monitoring and beating your
online competition!
The tiny little adjustment to your fulfillment process that
will cause an absolute flash flood of testimonials pouring into your
office!
3 no-lose ways to eliminating your reader's resistance levels
using 'mental engagement'!
The insider secrets to using 'curiosity and intrigue' to keep
your visitor reading!
A simple method of testing your letters that could skyrocket
response by 1800%!
A guaranteed way to creating a powerful unique selling
proposition that will destroy your competition and allow you to
dominate your market (along with 28 Unique Selling Propositions that
you can use)!
34 sure-fire bullet formulas you can plug right into to create
sizzling hot, benefit packed bullets with ease!
How to create letters so powerful, you'll almost be afraid to
use them!

4 easy to install lead generating mechanisms and how to use
them on your site!
The most important thing you could ever learn about pop up
windows, and why relying on them to generate leads is dangerous!
How to be one of the first persons on the planet to suck
insane profits from the coming 'Slide In Pop Up' revolution!
8 almost magic lead generating offers that will explode the
number of responses you're currently getting out of the water!
4 down and dirty techniques for following up with your
prospects and snowballing their value by up to 426%!
Why using an autoresponder can injure your business!

The shocking truth about website credibility recently
discovered by Stanford University!
Warning - How to avoid the commonly made design mistakes that
can scare visitors to death and drive them away in droves!
The dirty secrets you must implement on your site to gain
trust and convince visitors that you're not just another online 'scam
artist'!
The closely guarded design strategies to creating a 'real
world' feel on your site and why this is crucial to getting business
from your prospects!
The down and dirty design techniques to building a
professional image and adding extra impact to your credibility!
A foolproof way to getting your visitor reading your headline
while your page downloads in the background!
Two incredibly powerful -- yet FREE -- tools that will shrink
the file size of your graphics!
The NUMBER ONE rule to keep your visitors magnetically locked
to their monitors while waiting for your letter to download!
How to get your text to load before your graphics so your
visitors begin reading at the earliest possible opportunity!

The simple changes in your payment proposition that will
practically force prospects to give you their money!
How to use bonuses to attract a stampede of business to your
door!
3 powerful enhancements to turning your guarantee into a turbo
charged weapon that will have your customers begging for more!
5 simple yet alluring pricing strategies that will shock your
prospects and explode sales through the roof!

Consumer readership behavior and how to exploit it to entice
readers into devouring your copy!
What to highlight on your letter and why!
5 little known eye catching techniques to constructing your
words, sentences and paragraphs to encourage readership!
How to make your headlines jump out from your page to grab
your prospect's attention!
7 simple ways to highlight text, sentences and paragraphs so
they magnetically attract scanning readers every time!
How to take advantage of pictures so they positively influence
the readership pattern of your letter!
The most digestible font to scanning eyes and when to use
them!

And Now You Can Try It For 56 Days
Risk FREE!

Here's My Iron Clad Guarantee

I'll even gift you these powerful reports worth $95, yours to keep
regardless...

1 How To Make Your Business Card A Potent Selling Tool! (valued at $27)

Generate more leads and close more sales with these direct response
techniques for your business card.

2 Words That Lose Money, Words That Make Money (valued at $17)

Tap into the hidden psychological power of words with this in-depth
analysis. Endorsed by Yanik Silver and Frank Garon!

3 Great Logos And Why - The Little Known Art Of Creating Credibility
Based Logos! (valued at $17)

Discover strategies for creating credible, persuasive logos for your
business. Under-rated in direct response!

4 The 5 Laws of Persuasion (valued at $17)

Enjoy and use these 5 persuasive tactics in your copywriting, selling
and in life. Powerful stuff!

5 8 Time Saving Worksheets (valued at $17)

Short cut the copywriting process when you use these quick and easy
worksheets. You'll love them.

I Learnt The Hard Way, But You Don't Have To!

"Confessions of a Website Copywriter" gives you an opportunity to
create a website that converts visitors into real paying customers.

A chance to squeeze more conversions and profits from every single
promotional campaign you invest in and visitor you drive to your site.

Remember, I've had to learn these copywriting strategies on my own. I
had to undertake all the research and testing and make all the mistakes
before I could produce mind-blowing results for my own clients.

You on the other hand have it all spelled out in my "Confessions of a
Website Copywriter" manual.

There's No Magic Involved

Believe me, you don't need any special aptitude. There's no magic
involved. It's simply a matter of knowledge -- knowledge that used to
be the private preserve of a very few.

Your investment for these proven strategies is just $27. And you should
easily get this back and more with the profits from your first webpage
sales letter.

The truth is, this manual is a bargain at 10 times the price because of
what it means to your bottom line.

And don't forget, you are protected by my iron clad money back
guarantee and get to keep $95 worth of bonuses regardless of what you
decide. That's a guaranteed gain no matter what!

To get your copy of "Confessions of a Website Copywriter", simply enter
your information below to start the process. You'll then be taken to
Clickbank's secure online servers to complete your order. Once
complete, you will be able to download "Confessions of a Website
Copywriter" manual and all the free bonuses.

Act now because I am seriously considering upping the price in the next
few weeks.

Special *Risk Free* Invitation Form

YES Please rush me the insider proprietary copywriting secrets
that professional web copywriters have been protecting and don't want
me to know.

I want the powerful copywriting strategies contained within
"Confessions of a Website Copywriter" for just $27. I understand that
these are the same strategies professional copywriter's use to create
profitable web page sales letters on the internet.

I understand that my investment is protected by a money back
guarantee. I can try "Confessions of a Website Copywriter" risk free
for 56 days and if at any time, I am not 100% satisfied, I can return
it for a full no-questions-asked refund.

And I understand I get to keep the $95 worth of bonuses, no
matter what I choose. Plus a surprise unadvertised bonus which I will
discover on the other side.

-

- "This is the single greatest resource I've read on
website copywriting!"

Alan Saltz, Copywriter and Author
YellowPagesProfit

"One of the Top 5 marketing manuals I've read, and I'read around 2,000
pages of Internet marketing material a week."

Chris Bloor, Speaker and Business Coach
QualityBusinessInstitute

-
-
Once you order through Clickbank's secure servers, you'll be taken
instantly to our private download page where you can download the
"Confessions of a Website Copywriter" manual and $95 worth of bonuses
(plus a surprise bonus that will knock your socks off). This is your
chance to steal the secrets behind highly profitable web page sales
letter that copywriters have been guarding.

Yours for success.

Lenny Eng

Author and Copywriter
-

PS. "Confessions of a Website Copywriter" is not just another rubbish
marketing manual full of big claims and empty promises. It's the real
thing - testament to the trusted marketers who endorse it like Joe
Vitale, Brett McFall, and Mal Emery to name just a few.

So you know that you really are getting the proprietary secrets of the
professional copywriting fraternity, all explained in an easy-to-follow
format that anyone can follow.

PPS. Woops, I almost forgot... the $27 investment for "Confessions of a
Website Copywriter" should be tax deductible so keep the receipt. And
this investment will potentially be returned a hundred times over when
you consider the increased return on investment it means for your
advertising efforts.

Plus, you are protected by a 56 day money-back guarantee. If any time
you aren't satisfied, simply delete my manual from your hard drive and
email me for a full no-questions-asked refund. And the $95 worth of
bonuses are yours to keep no matter what.

To download your copy, click on the order link. You'll be taken to
Clickbank's secure servers where you can safely complete your order.
Once you are finished, you'll then be taken to our private download
page where you can download "Confessions of a Website Copywriter".

Act now before I change my mind and up the price ;)

-
-
Once you order through Clickbank's secure servers, you'll be taken
instantly to our private download page where you can download the
"Confessions of a Website Copywriter" manual and $95 worth of bonuses
(plus a surprise bonus that will knock your socks off). This is your
chance to steal the secrets behind highly profitable web page sales
letter that copywriters have been guarding.

Home | FAQ | Contact Me

� Lenny Eng 2003-2007 - All Rights Reserved
19 Kartner Road, Tapping Western Australia 6064
Telephone: +61-423769229
Email: webmaster@digital-copywriting

End of Abstract

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